25 Content Marketing Facts That Will Make You Consider Mobile


I have been pushing this barrow for years! Read this article from Zemanta, it may open the eyes to some of you who still dont get it?

In most areas around the world, mobile is ubiquitous. Its adoption and use as the first screen is happening at a faster rate every day. That is why you, marketers, bloggers, and publishers, must make sure that you are not only adding emphasis on mobile, but making it one of your primary focuses.

Here are 25 mobile & content marketing facts:

  1. Within 4 years, more consumers will access internet content via mobile devices than PCs (Source: Brightcove)
  2. People spend more time on mobile apps (94 minutes/day) than desktop and mobile web (72 minutes/day) (Source: Brightcove)
  3. 43% of B2C marketers use mobile content as a content marketing tactic (Source: CMI)
  4. 42% of B2C marketers use mobile apps as a content marketing tactic (Source:CMI)
  5. 33% of B2B marketers use mobile content as a content marketing tactic (Source: CMI)
  6. 26% of B2B marketers use mobile apps as a content marketing tactic (Source:CMI)
  7. From 2011 to 2012, the use of mobile as a tactic by B2B marketers has increased from 15% to 33% (Source: CMI)
  8. 30% of marketing managers think that branded mobile apps is the most important channel for engaging consumers (Source: The CMA)
  9. There are 5x as many cell phones in the world as there are PCs (Source:Impiger Mobile)
  10. 82% of US adults own a cell phone (Source: Pew Internet)

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25 Content Marketing Facts That Will Make You Consider Mobile.